PLEASANTON – Madi Levander grew as a younger skilled this summer time whereas interning at a budding enterprise.
The College of Nebraska at Kearney senior realized all concerning the hemp trade throughout her time at Sweetwater Hemp Firm, which opened a hemp oil processing facility southeast of Pleasanton earlier this 12 months.
A part of Cruise Farms, the corporate has licenses to develop and course of hemp, a plant that was legalized by the federal authorities in 2018. Nebraska approved hemp manufacturing and the business distribution of hemp-derived cannabidiol (CBD) merchandise in 2019, with the situation that THC ranges not exceed 0.3%.
Brett Mayo, chief advertising and extraction officer, stated the corporate is consistently reaching out to potential purchasers to allow them to find out about Sweetwater’s merchandise, which embody tinctures, smokable flower, salves and lotions.
“It’s been arduous attempting to teach folks,” he stated. “Folks don’t actually find out about CBD in Nebraska. Loads of them are scared about it.”
Levander, who’s learning enterprise administration with a advertising emphasis, helped pitch the merchandise to companies throughout the state and secured a partnership with a ache administration heart in her hometown of Grand Island – considered one of eight areas that carry Sweetwater’s retail merchandise.