Sugar-Free Oat Milk is Now Available at 1,000 Costco and Loblaws Stores in Canada

Canadian oat milk model Oat Canada not too long ago launched in 1,000 areas of grocery store chain Loblaws throughout Canada and choose Costco warehouses in Ontario and Quebec. The model, which launched simply final 12 months, differentiates itself from different oat milk merchandise by providing the primary zero-sugar barista oat milk. Oat Canada Zero Sugar Barista Oat Milk is available in a bulk pack of six cartons ($16.89) at Costco. At Loblaws, together with Loblaws banner shops,  Oat Canada is obtainable in one-quart cartons ($4.99) within the pure meals part.

Created by husband-and-wife crew Eloise and Jamari Ambursley, Oat Canada makes use of one of the sustainable crops on the earth, oats, to supply a beverage that additionally accommodates no sugar. “As a result of we come from a household that suffers from diabetes, how a product is labeled is essential to us. We obtained uninterested in deceptive labels like ‘unsweetened’ or ‘no sugar added’ on oat milk cartons with sugar contents as excessive as 10 grams to 17 grams of sugar per serving,” Eloise Ambursley instructed VegNews. “So, we determined to not sugarcoat ours. Our promise is to be clear with how a lot sugar is in our merchandise, in order that’s why you see a large zero on the entrance of our packaging. We’re proud to have launched the primary zero sugar and keto-friendly barista oat milk out there—particularly to have launched our enterprise proper in the course of the pandemic in 2020.”

Sugar-free oat milk takes off

Inside 4 months of launching, the couple managed to promote 60,000 liters of oat milk and was featured on Canadian actuality funding present Dragons’ Den. On the present, the Ambursleys got 5 funding provides, together with two that equaled their unique ask of $100,000 for 10 p.c of the corporate. Finally, the couple determined to go together with investor Manjit Minhas’ supply of the unique ask as a result of they imagine her experience would assist them broaden their enterprise to the west coast.

“Our look on Dragons’ Den will certainly be an unforgettable one,” Eloise mentioned. “We hadn’t deliberate to use to the Dragons’ Den however due to our launch into Costco and consecutively our BlogTO characteristic, a producer from Dragons’ Den reached out to us and invited us on the present. We solely had a few week or two to organize. At the moment, we had been solely two months into our enterprise. It was so thrilling to see all of the Dragons desperate to spend money on our enterprise.”

Oat Canada is at the moment making ready to launch in additional Canadian supermarkets, together with Longo’s, Sobeys, and Metro, together with Complete Meals Markets. 

Oat milk is in all places

Oat Canada launched throughout a time when oat milk is gaining momentum within the in style plant-based milk sector. Within the US, gross sales of oat milk jumped 131 p.c over the 12-month interval ending on Might 29, based on market analysis agency Neilsen. Retailers, eating places, and main meals firms are getting onboard. In March, Starbucks added Oatly oat milk to its nationwide menu after testing the environmentally pleasant vegan milk at 1,300 areas within the Midwest. The oat milk provides to the espresso chain’s current plant-based milk choices, which embrace almond, coconut, and soy milk. Only one month after launching the brand new milk choice, some Starbucks areas had been already bought out. 

Oatly—a 25-year-old oat milk model headquartered in Sweden—has turn into wildly in style in the USA since first touchdown in espresso retailers in New York Metropolis. In Might, the model turned a publicly traded firm on Nasdaq beneath the OTLY ticker with an preliminary public providing that raised $1.4 billion and noticed share costs spike by 30 p.c. 

Oats could make greater than vegan milk

In Might, ice cream chain Baskin-Robbins launched oat milk-based Non-Dairy Strawberry Streusel as its taste of the month, making it the primary nationwide chain so as to add oat milk-based vegan ice cream to its menu. This month, the chain added one other vegan choice—a Non-Dairy Salted Fudge Bar—to its 2,500 retailers nationwide. The brand new taste is made with a creamy salted darkish chocolate oat milk base that’s swirled with easy fudge ribbons and dotted with fudge items. 

A slew of oat milk advert campaigns are additionally vying for shoppers’ consideration. Chef Gordon Ramsay—as soon as one of many largest critics of veganism—is an envoy for a brand new marketing campaign launched by vegan model Silk to advertise its oat milk. The G.O.A.T. marketing campaign posits that Silk’s oat milk is the Biggest of All Time (G.O.A.T.) milk and options movie star ambassadors who’re the G.O.A.T. in their very own proper. Silk named Ramsay because the G.O.A.T. of Yelling in Kitchens as a result of he’s recognized for his loud critiques of cooking and cooks. For its half, Oatly has had its personal cheeky campaigns, together with an advert on skyscrapers throughout Europe exhibiting a container of its oat milk with the slogan, “It’s like milk, however made for people.” Whereas the advert is selling Oatly’s product, it was additionally calling out the dairy business’s declare that cow’s milk is supposed for human consumption.