Bombay Hemp Firm (BOHECO) develops a variety of business hemp and medical hashish merchandise, starting from vitamin to magnificence and wellness.
The corporate sources its uncooked supplies from roughly 500 Farmer Producer Organisations (FPOs). FPOs are supported by Nationwide Affiliation for Farmer Producer Organisations (NAFPO), a non-profit that drives the pursuits of small and marginal farmers of India.
A yr in the past, BOHECO expanded into private care with a cannabidiol (CBD) facial oil, CannaReleaf Pores and skin Well being CBD Oil, to faucet into the growing curiosity in hemp and hashish magnificence.
“It’s actually catching on as a result of individuals are opening as much as the concept of hemp. Not solely is it good for you, plant-based and sustainable, it’s additionally new and individuals are all the time wanting in the direction of one thing new and experimenting. Sure, CBD continues to be very area of interest, however individuals are very open to attempting it,” mentioned Anna Dias, advertising and marketing and communication supervisor of the model.
Moreover, the corporate, which was established in 2013, has been very energetic in its training efforts by pop-ups and farmers markets.
“We’ve been on the bottom assembly and chatting with lots of people earlier than the pandemic. Now we’re utilizing social media… all avenues of training, much more, conventional media,” mentioned Dias.
The corporate had noticed the curiosity in skincare first-hand with its bestselling Hemp Seed Oil, a multifunctional product that may be consumed and utilized topically.
“Hemp Seed Oil is our bestselling product and we all know that individuals have truly been shopping for it extra for his or her pores and skin and their hair,” mentioned Dias.
The curiosity has been accelerated within the wake of the COVID-19 pandemic, which elevated shopper consciousness of the advantages of the ingredient and raised its profile.
“Individuals are taking good care of themselves extra and I assume that has been good for us as a result of our merchandise are very psychological health-related,” mentioned Dias.
New merchandise within the pipeline
With extra folks changing into extra receptive to the concept of utilizing hemp and the enjoyable of rules in India, the corporate believes it is just scratching the floor.
Dias informed CosmeticsDesign-Asia that its first CBD magnificence oil has been very well-received by its prospects.
Its success has prompted the corporate to broaden its skincare line. It’s at present engaged on the event of a facial serum, which is anticipated to launch within the subsequent couple of months.
“It is going to be a game-changer as a result of it is very totally different from the merchandise that we now have proper now, so we consider it may do nicely,” mentioned Dias.
Moreover, it’s trying to launch extra merchandise in numerous codecs, reminiscent of balms and lotions.
Transferring ahead, BOHECO is targeted on increasing its product vary. Other than skincare, additionally it is creating extra focused medicinal merchandise, reminiscent of a CBD oil for menstrual ache.